OVERVIEW
"AudioMart is a cross-platform e-commerce solution architected to bridge the accessibility gap in digital retail. By prioritizing WCAG 2.1 Level AA compliance from the wireframing stage, the platform ensures a seamless, high-speed shopping experience for visually impaired users through optimized information architecture and screen-reader-first navigation."
My role
UX Designer / Research lead / Accessibility Strategy
Timeline
September 28,2025 to October 10,2025
Tools
Figma, Usability Testing, WCAG 2.2
RESEARCH
HOW
must we solve this? By creating a transparent, simple UX that proactively manages risk through features like the Rate Lock-In Guarantee, moving the app's focus from mere calculation to guaranteed peace of mind.
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IDEATION
My design process was rigorously constrained by WCAG 2.1 AA and driven by the user's need for efficiency (TOT reduction) and confidence (SUS 80+). We used Crazy 8s to quickly prototype solutions that solved the three main anxiety triggers
ITERATION
App version
Web version
Result and impact
The solutions are directly tied to high-value commercial and user experience targets. By addressing anxiety and inefficiency, we project capturing market share from competitors and fostering fierce loyalty among a segment that controls an estimated $13 trillion in disposable income (with family and friends).5Next Step Validation: We are proceeding with a 5-participant unmoderated usability study (20–30 minutes duration) to rigorously validate the actual TOT and SUS scores against our hypothesis
What I learned...
The most important takeaway from the AudioMart journey was realizing that predictability is the foundation of user trust. While we focused on the technical rigors of WCAG 2.1 AA, the real success lay in mastering dynamic communication. We learned that the strategic choice of an API-integrated checkout was an accessibility decision first, and a security decision second, ensuring we never ceded control of the user experience at the most critical moment.2 This project proved that accessibility is the most robust form of product quality and, ultimately, the single most powerful driver of competitive supremacy.
